A curious report from research2guidance today comparing download volumes on all the big app stores. Here’s its topline finding: “The ‘average app’ has a better chance to generate downloads on ‘non-hyped’ platforms. Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players…” This comes from dividing the number of downloads by the number of apps to get an ‘average daily downloads per app’ figure. Nokia’s Ovi Store is 160% higher than Apple’s App Store, apparently, with Windows Marketplace (80%) and BlackBerry App World (43%) also over-indexing. The real problem with this line of thinking is that it says nothing about whether developers are making money from those downloads.
Link – http://tinyurl.com/3vmm66h