News Corporation hasn’t made much of a song and dance about this, but its US iPad-only newspaper The Daily is now available in the UK. In fact, it’s been in Apple’s App Store for more than a week without being reported on or officially announced. The business model is the same, with a recurring 69p daily subscription or an annual fee of £27.99, both using Apple’s subs system. However, it’s fair to say the reaction from readers has been mixed. The content isn’t localised at all: it’s the same US-focused news, sport, gossip etc. Even the ads are the same, including US TV shows and smartphones not available here in the UK. Perhaps it’s aimed at ex-pat Americans only.
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