PaidContent has more stats, revealed by Future’s tablet boss Mike Goldsmith at an event in London. The publisher signed up 75,000 new subscriptions, and did 9.3m downloads of the free ‘container’ apps for its magazines, from within which people can subscribe.
Users have downloaded 8.5m free issues, and 4.3m people have opted in to receive push notifications from the publisher.
A few of the mag-apps throw in lots of interactive bells and whistles, but the vast majority are simply digital replicas of the print editions. Goldsmith said this is not a problem for Future. “Flat page turners work for that sadly silent majority. If I did a T3 on every one of future’s 65 titles, I’d bankrupt the company.”
Goldsmith also slapped down suggestions that iPad mag-apps will cannibalise print sales. “The genie is out of the bottle, so we need to embrace it. This rulebook is blank.”