The idea of physical toys that talk back to children is well established, as is the idea of apps for kids. Ubooly combines the two. It’s a plush toy designed to hold an iPhone, with the Ubooly app offering education and entertainment, while using voice recognition to interact with the child. Its inventors have just raised $28k on Kickstarter to make the devices. “The toy evolves from what they initially buy at the store,” says co-founder Carly Glodge. “If a kid is not engaging with the toy, it will adjust its content.” And parents will be sent emails showing their children’s progress – an increasingly common theme for educational apps.