Apps marketing firm App Promo has published the results of its first annual developers survey, and they provide some food for thought. The key stat: 59% of apps don’t make enough revenue to make back their development costs, according to the survey. 68% of respondents said they earned $5k or less with their most successful app. 80% of respondents admitted they don’t make enough money to support a standalone business. Meanwhile, 12% said they had earned $50k or more in revenue, and 11% had 500k or more downloads – with these ‘Top Earners’ spending more on marketing than their unsuccessful peers. Some rather big caveats here, though: the survey had “over 100 responses” – so a rather small sample. And that 80% not supporting standalone businesses stat is worth thinking about too: how might a survey of developers who ARE running standalone businesses differ in its results? And naturally, the published results are geared towards App Promo’s business of supplying apps marketing and strategy to developers.
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