Personal radio service Pandora has cracked the 150m registered users milestone. What’s more, 100m of these people have accessed the service via a smartphone or tablet – music to the ears of the CTIA mobile industry conference at which the milestones were announced. Pandora also says that 70% of its listening hours now take place on mobile or ‘other connected devices’ (i.e. anything but a computer, even though that’s obviously connected too). Pandora claims that one in three US smartphone users now listens to its service on a monthly basis. Is the company making money from all this mobile listening? Pandora says its mobile advertising revenues rose from $25m in its fiscal 2011 to more than $100m in its fiscal 2012. Overall, Pandora recorded 1.06bn listener hours in April this year, up 87% year-on-year. It had 51.9m active listeners for the month.
More – http://tinyurl.com/bmo6wng