Mobile advertising firm Tapjoy has announced a new $5m fund for developers creating free-to-play games. Unlike its previous Android-focused initiative of this kind, both iOS and Android are the targets this time round. The new fund will be focused on Asia though. Developers accepted will get capital, distribution on Tapjoy’s ad network, and a mixture of consultancy and analytics from the company. “It is our hope that the Tapjoy Asia Fund will be as well received as the Tapjoy Android Fund we launched in the U.S. last year which resulted in 155 new apps being developed,” says CEO Mihir Shah. The company says its network now reaches “more than 600m mobile consumers”.