Spotify appears to have passed the 20m monthly active users mark, according to AppData.com – which only measures users whose accounts are connected to Facebook. Analyst Mark Mulligan, who spotted the milestone, notes that Spotify appears to have added 500k active users in the last two weeks alone, and 1.5m since the end of April. Meanwhile, if Spotify has kept up its 20% conversion rate from free to paid users, it could be nudging 4m paying subscribers – although for now, the company is sticking to its increasingly long-in-the-tooth 10m active users and 3m paying subscriber figures.
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