Yesterday saw Guardian News & Media announce its latest financials: a loss of £44.2m in 2011, despite digital revenues growing by 16.3% to £45.7m. Plans to seek 70-100 voluntary redundancies from journalists and speculation about the group’s digital-first strategy have understandably been the focus of most coverage of the news. There was a stat on The Guardian’s iPad app, though: it now has 17,000 subscribers paying £9.99 a month, meaning it’s generating revenues (after Apple’s cut) of £1.4m. Which is a number rival newspaper publishers can work with as they try to calculate the likely return on investment in apps.
Guardian’s iPad app has 17,000 paying subscribers
July 18th, 2012
Posted in • ePublishing


Guardian’s iPad app has 17,000 paying subscribers! http://t.co/WNBqyuKJ