American football team the Philadelphia Eagles has teamed up with mobile augmented reality startup Aurasma to use the latter’s technology to give its tickets a high-tech twist. From the start of next season, Eagles fans will be able to point the Aurasma app at their ticket to watch highlights, previews, and messages from players – lots of video content, basically. Why do this with AR tickets rather than just an app, though? “We think there’s a real wow factor when season ticket holders hold their smartphones over these tickets and watch them come to life,” says president Don Smolenski.