Open Android games console Ouya has completed its 30-day crowdfunding campaign on Kickstarter, sailing way beyond its original $950k target to raise just under $8.6m. Along the way, it announced partnerships with OnLive, Square Enix, XBMC, TuneIn, Vevo and iHeartRadio, showing its ambitions beyond games.

Now the hard work really begins to deliver on the console’s promise, although in a new interview, CEO Julie Uhrman hints that Ouya’s longer-term future may not be about a standalone console at all. “We always believed that the console would die away and become a chipset on the television. But you still need a great, responsive controller and a gaming ecosystem with great developers and great games,” she says.

“Ouya could be in a TV. Right now we are focused on building a great business around gamers and games, and right now we have to be a console connected to a television. That’s where the biggest reach and biggest audience is. Who knows what the future holds?”