German clothing brand Tom Tailor has released a new iOS app that links music with denim.
The free app offers “movies, pictures and the hottest tunes of the last 50 years” alongside everything you ever wanted to know about the Tom Tailor Denim 209 collection.
The “music” side of the equation includes a player offering tunes from the Sixties until the present day, with screen shots suggesting it’s not averse to a spot of Coldplay. The app also includes a physical store finder and direct links to the Tom Tailor online store.
Fashion brands have been increasingly forging links with bands and the music industry recently, with TopMan in the UK particularly active thanks to its CTRL initiative.