eBay has revealed that its mobile apps have been downloaded more than 100m times to date and it expects to record £10bn in sales via mobile this year.

The figures come in a note from eBay president Devin Wenig launching the company’s new brand, in which he trumpets eBay as a “mobile commerce leader” that is “creating new ways to buy and sell”.

eBay itself doesn’t say why it has been so successful via mobile. But it is notable that the company is platform agnostic, with apps for iOS, Android, Windows Phone and BlackBerry, as well as a dedicated mobile web store. These apps are updated regularly – the latest iOS update was released at the end of August, for example – and there is an emphasis on functionality.

In a slightly embarrassing coincidence of timing, however, eBay has just withdrawn the v2.0 update of its Android app, released on Thursday, replacing it temporarily with version 1.8. The company doesn’t say why it has done this, although user comments on Google Play suggest problems with logging in, as well as other bugs.