How lucrative is virtual bingo? Very, if you’re Californian based, social games publisher BitRhymes.
The company tells TechCrunch that its Bingo Bash game is hitting an annual run-rate of $45m revenues across iOS and Facebook – and this before it starts letting people win real money.
According to AppData, Bingo Bash currently has 2.3m monthly active users (MAUs) and 630,000 daily active users (DAUs). That makes it the 175th most popular Facebook app for MAUs, showing a lucrative long tail beyond big guns like Zynga.
According to Facebook’s App Center charts, Bingo Bash isn’t even the most lucrative bingo game on Facebook: the Top Grossing chart lists it third behind Bingo Blitz and Zynga Bingo.
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[...] Bash is the work of developer BitRhymes, with 2.3m monthly active users and an annual run-rate of $45m in revenues according to the company. It’s a multiplayer bingo game, played over the network, [...]