Twitter’s decision to squeeze third-party client developers until the pips squeak brings an added pressure on the company to ensure its official apps don’t get neglected. Witness today’s announcement of ‘New Twitter for iPad’.

“We’ve rebuilt the app from the ground up to make it fast, beautiful and easy to use,” explains Twitter’s product manager Sung Hu Kim in a blog post.

That means a Home screen that’s been revamped to highlight photos, videos and web-page summaries within the timeline, as well as an upscaled version of the Connect tab in Twitter’s iPhone app, which shows follows, mentions, retweets and favourited tweets rather than just mentions.

Also making the jump up from iPhone to iPad is the Discover tab, mixing search, trending topics and recommendations for articles and accounts to follow. Meanwhile, Twitter is following Facebook (so to speak) by introducing “header photos” that will appear above users’ tweets on iPad, mobile apps and the Twitter website.