It’s a sign of the times that Cut the Rope developer ZeptoLab was one of the big draws at TV industry conference MIPJunior in Cannes this weekend.

CEO Misha Lyalin announced that the two Cut the Rope games have now been downloaded 250m times, with 50m monthly active players.

ZeptoLab already has one TV deal for Cut the Rope – a game-show being worked on by Sony Pictures Television.

But he also revealed that ZeptoLab is following in Rovio’s footsteps by producing its own series of animated ‘shorts’ cartoons based on the game’s hero Om Nom.

The series of 50 shorts is likely to be distributed through ZeptoLab’s own apps rather than a traditional deal with a TV broadcaster. Lyalin also talked about the importance of controlling its own IP for ZeptoLab’s growth.

“IP is the most important thing. Keeping control of IP and being in charge of our own destiny is very important. We have direct access to an incredible amount of consumers… I think now it would be foolish to give up on your content ownership.”