Smartphone gambling specialist Probability has agreed a deal with games publisher Glu Mobile to use its IP in real-money mobile slot games.
According to Mobile Entertainment, the partnership will see Glu-branded casino games offered as part of the Probability portfolio in Probability’s regulated markets – initially the UK and Italy. This means they could theoretically be available through Probability partners like William Hill, Paddy Power and Ladbrokes.
Glu Mobile CEO Niccolo de Masi told Mobile Entertainment, “We believe that mobile gambling momentum is beginning to accelerate on a global basis, and with this deal, Glu becomes an early mover.
“We anticipate that as additional markets around the world open up to real-money mobile gaming, we will expand our investment in the subsector. We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players.”
Glu titles include Deer Hunter and Contract Hunter. In July the company revealed that 95% of its smartphone revenues come from original IP.