This Wednesday sees the next event from The Appside’s parent company Music Ally. It’s the EMI Innovation Challenge.

Sponsored by Wiggin, it’ll take place in the evening of 10 October at EMI’s Wrights Lane office in London. It’s a pitching event for music startups, but with much more audience and presenter engagement.

Eight companies will present: Bandapp, MPme, Songdrop, Sounddrop, Synchtank, Transmit Promo, Vyclone and Whosampled. Meanwhile, the panel of judges includes Songkick’s Ian Hogarth, Wellington Partners’ Daniel Waterhouse, EMI Music’s Bertrand Bodson, Music Week’s Tim Ingham and Wiggin’s Alexander Ross.

Tickets cost £70+VAT, with more details available via this link.