It’s kicking off with a partnership with CERN, the European Organization for Nuclear Research. Y’know, the people with the Large Hadron Collider.
Angry Birds Playground is actually a new business for Rovio: “a learning programme for 3 to 8 year-olds” based on the Finnish National Curriculum. CERN is its first partner.
“Modern physics has been around for 100 years, but it’s still a mystery to many people. Working together with Rovio, we can teach kids quantum physics by making it fun and easy to understand,” says CERN’s head of education Rolf Landua.
“With Playground products, kids can have fun and learn more about physics than they would’ve in the ‘old-fashioned’ style of learning,” adds Rovio’s CMO Peter Vesterbacka.
Details of specific products springing from the CERN collaboration aren’t available at this point, but the pair teamed up for a simulation of CERN’s particle accelerator using Rovio’s Angry Birds at the Frankfurt Book Fair (pictured) to show the potential.