Studio director Miles Jacobsen tells Red Bull’s website that the ratio of pirated downloads to legitimately bought copies of Football Manager Handheld 2012 for Android is now “ranging between nine to one and 11 to one”.
“We set a sales target at the beginning of the project that if we hit we would do another version. Thankfully we have hit that, so we will be doing Football Manager 13 on Android, but it’s quite sad when a business actually has to take piracy into account,” says Jacobsen. ”We will be making the call year to year.”
FMH 2012 has sold between 50,000 and 100,000 copies on the Google Play Store, according to the store’s official stats. With its price of £6.99, that means between £245k and £490k of net revenues for Sports Interactive, after Google’s 30% cut.