“While we’ve made progress, Yahoo! hasn’t capitalized on the mobile opportunity,” Mayer told analysts in the company’s Q3 financials call last night.
“We haven’t effectively optimized our websites, we’ve underinvested in our mobile front-end development and we’ve splintered our brands. We have more than 76 applications across Android and iOS. All of this needs to change. Our top priority is a focused, coherent, mobile strategy.”
Mayer noted that common uses for mobiles are checking the weather, sports scores and stock quotes, watching videos, sharing photos, getting news and playing games. “Does that sound like any particular company that you know? Yahoo, with its content and leadership in these key verticals, is already very well positioned here,” said Mayer.
Yahoo is also considering acquisitions to help, which will make many mobile startups prick up their ears. “We’re looking for smaller-scale acquisitions that align well overall with our businesses,” said Mayer.