Halo 4, Mountain Dew, 7-Eleven and Apple’s iOS… Together at last!

Yes, it’s a strange idea. It’s a new mobile game called Halo 4: King of the Hill Fuled by Mountain Dew, published by augmented reality games developer Ogmento. Although available worldwide, its focus is on the US and Canada.

The idea: to “bring the Halo 4 experience into the real world” alongside the release of the fourth instalment of Microsoft’s first-person shooter franchise for Xbox 360.

“Battle to become King of the Hill at your local 7-Eleven Store to get in game rewards like cool digital Halo 4 gear including Double XP and an Exclusive Custom Locus Helmet (US Only) or Ghost Prop Avatar (Canada Only),” explains its App Store listing. “Scan your favorite Halo 4 themed Mountain Dew and Doritos products to get in-game supplies to keep the battle going at each store location.”

Innovative spin-off that will delight fans, or over-branded distraction from the core franchise? Players will have the final say on that.