CEO Simon Prytherch tells The Guardian that Fluid Football currently has around 20,000 daily active users, but that the developer and its publisher AppyNation are working on plans to make the game more sticky, which will appear in an update later this year.
“It will give you compelling reasons to return every day and play with your friends,” says Prytherch. “Fluid Football will start to build a real community.”
Meanwhile, more platforms are on the way. “The ones planned already are Amazon, Kindle Fire, Nook, BlackBerry and Windows 8 tablets,” says Prytherch. “We are also looking at consoles, PC and Mac for a bigger, enhanced version of the game.”