Instagram is rolling out web profiles for its users, after a week that has seen the service in the headlines thanks to Hurricane Sandy.

The profiles will include the user’s profile pic, a short bio and a selection of their recently shared photos. In a typical social media fashion, Instagram users will be able to follow other users, as well as like and comment on their photos.

Instagram says the move will give users “a simple way to share your photos with more people and to make it easier to discover new users on the web”.

The launch comes after a landmark week for Instagram that saw users post 1.3m pictures of the effects of Hurricane Sandy, with Time magazine even using Instagram to cover the event. The magazine handed over its Instagram feed last week to five regular Instagram users, with one of the resulting pictures being used on the magazine’s cover.