It was a closely fought battle, with many twists and turns but eventually Obama won it. No, not the Presidential election but the fight for download supremacy between the Romney-Ryan and Obama for America iOS apps.
In a Distimo report, released as Americans went to the polls yesterday, the company tracked downloads of the two candidates’ official iOS apps. Both were released at the end of July, with the Romney-Ryan app establishing an early lead, thanks to 50,000 downloads on its first day of release.
The two continued a tight battle, with the Romney-Ryan application showing more download spikes versus the Obama app’s steady rate of downloads, a result that Distimo says reflects different approaches to marketing.
In the end, though, Obama for America won out, with 327,692 downloads in total by election day to Romney-Ryan’s 326,630.
Both apps were also released for Android.