It’s called Boots Christmas, and has been released for iPhone and Android smartphones today as a free download. The app filters Boots’ selection of gifts by recipient, category and budget, creating a “Gift List” for users based on the contacts in their phone’s address book.
The app also ties into Boots’ new Video Gift Tags – physical tags that can be attached to presents, and play a video message from the person giving them. The app can be used to record these messages using the smartphone’s camera.
Boots is also promoting its 3 for 2 offers through the app, while also providing a store-finder feature for people who’d prefer to shop on the high street.