The UK finally has its first 4G mobile network, courtesy of Everything Everywhere (EE) and its subsidiaries Orange and T-Mobile. Is this a big opportunity for music? Industry body the BPI hopes so.
“Music packages are what drive subscriptions to the high-end handsets and premium tariffs,” boss Geoff Taylor tells Music Week. “You don’t just want 4G because you can get your emails faster – 4G is all about high value content and music is a great place to start.”
The BPI intends to try to encourage mobile operators to forge 4G partnerships with digital music services. They’ll need to: in a Twitter conversation sparked by the story yesterday, we were told that on EE’s lowest 500MB-a-month data tariff, a user would only be able to stream 200-220 tracks over 4G before blowing through their data limit.


RT @TheAppside: BPI says 4G mobile networks should spur digital music innovation: http://t.co/Nsmq5dmD
BPI says 4G mobile networks should spur digital music innovation http://t.co/znUyvpKa
[There is nothing innovative about 4G services] BPI says 4G mobile networks should spur digital music innovation. http://t.co/RVWvSICv