BlackBerry 10 will launch on January 30 2013, in what is set to be one of most important product launches to date for parent company Research In Motion.

The launch event will happen simultaneously in several countries around the world, where details of the new smartphones and their availability will be announced, the company wrote on its Inside BlackBerry blog.

Announcing the move RIM CEO Thorsten Heins said, “In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs.

“Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today.”

The stakes for RIM are incredible high for the launch of BB10, following the news last month that BlackBerry had slumped to a 2.1% market share in the US. It is believed that the January launch is timed to deliberately avoid the raft of smartphones coming onto the market in the last quarter of 2012, although in doing so BB10 will miss the busy festive period.