Bookboard is the latest company to be hailed as the “Spotify / Netflix for e-books”, albeit with the added twist that the service is focused on children’s literature.

The company, which is led by former Adobe executives Fang Chang and Nigel Pegg , will this Monday launch an iPad app that gives streaming access to a library of children’s e-books, PaidContent reports.

The service will be in free public beta, with around 300 books available from publishers Charlesbridge, Orca, Twin Sisters, Illumination Arts and Bubblegum Books. Bookboard is planning a full commercial launch in the first quarter of 2013, when it expects to offer subscriptions for between $5 and $10 a month.

Last month we reported that Oyster had raised $3m in funding to help develop its digital book subscription offer, while Spanish company 24symbols, which charges €9.99 a month for unlimited access to its catalogue of 1,000 e-books, launched last year.