Layar has launched a new white-label service to give brands their own app for viewing interactive print.

The company’s new Layar App Service is an extension of its own augmented reality reader app and its Creator tool for interactive print. It allows companies to create their own Layar app for iPhone or Android by simply creating a campaign in Creator, then sending Layar copy and other assets. Layar will then build the app, including the company’s unique branding, and publish it.

Layar recently revealed that more than 20,000 people had signed up to use its Creator tool since its launch in June.