For now, the company isn’t confirming the news, but the New York Times has fleshed out some of the details. It claims Goldman Sachs is responsible for half of the round, with another new investor Fidelity Investments contributing 15%, and existing investors around 25%.
And the remaining 10% / $10m stake? That would be Coca-Cola according to the NYT. Such an investment would follow the two companies’ partnership earlier this year for branded apps and marketing co-promotions.