The US-only app will allow users to watch the first ten minutes of the film for free. They can then unlock the full movie and interactive extras through in-app purchases or, if it is already in their UltraViolet collection, sign in to access this content without additional cost.
Extras include a filmography that allows viewers to tap on an actor’s face to access key info about him or her; multi-angle viewpoints; 360 views of some of the film’s gadgets; and enhanced search, which allows users to search all content, including dialogue, videos, photos and even events inside the film.
A Clip & Share feature also allows viewers to select a clip from the film, edit it and then share the results on Facebook and Twitter. Other apps – Warner Bros’ App Editions for films like Inception for example – have explored app distribution for films, but Sony’s effort is perhaps the most ambitious yet.