The App Store will remain the number one destination for tablet downloads until at least 2017 Strategy Analytics predicts, as Apple continues to dominate the tablet market.
The company’s Mobile Apps Download Forecast: 2008 – 2017 report says that the App Store will have a 56% share of tablet downloads in 2017 (via TechCrunch), while Google Play will have more than 45% of phone-related downloads.
Strategy Analytics predicts there will be more than 350bn smartphone and tablet app downloads in total between 2008 and 2017, with paid downloads generating more than $57bn globally over the same period.
However, the average cost of a smartphone app will drop to just eight cents by 2017 as free and freemium apps dominate: Strategy says they will account for 91% of all downloads by 2017.
“Paid app downloads will peak in 2013 ceding their dominance as the primary revenue stream to other business models,” the company says in the introduction to the report. “However, despite this decline, paid downloads will drive nearly $12bn in revenue during 2017. Therefore paid downloads remain an important revenue driver and should not be ignored.”