Will.i.am, one of a number of musicians whose thoughts seem to be turning increasingly to technology these days, has announced the launch of a new accessory to improve the camera on your iPhone.

The hardware will turn the 8 megapixel camera on the iPhone into a 14 megapixel camera, according to The Daily Telegraph, and will be the first in a line of products from the artist’s new electronics and app venture i.am+.

“We have our own sensor and a better flash,” the producer told the Telegraph. “You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.”

Pricing for the device will be announced at a launch in London next week. Perhaps inevitably, the i.am+ camera will make its debut screen appearance in a video for the artist’s Britney Spears collaboration Scream And Shout.