He’s been appointed as president and CEO of the company, replacing Mihir Shah, who has abruptly left Tapjoy. Wadsworth was already a director of Tapjoy, adding a whiff of boardroom intrigue to the news.
“Tapjoy has scaled dramatically over the past two years, and we are very excited and fortunate to have someone with Steve’s management credentials and deep technology and entertainment industry expertise to lead Tapjoy through our next phase of growth,” says Tapjoy’s chairman Mark Leschly.
The company says its in-app advertising platform is now being used in more than 73k apps, although its history has not been without controversy.
In its initial incarnation as Facebook-focused Offerpal Media, the company was at the centre of the ‘Scamville’ rumpus in 2009. A couple of CEOs later, the company rebranded as Tapjoy – a startup it had acquired – and built a thriving business helping mobile developers and publishers make money from freemium games.
In 2011, the company ran into problems with Apple, which started rejecting apps using ‘offer’ platforms like Tapjoy’s to offer virtual items or currency in return for installs of other apps.
More recently, in November 2012, games publisher Glu Mobile reported reduced revenues from its Tapjoy integration due to a further crackdown from Apple on linking to external HTML5 sites for offers.
All of this is context for Wadsworth’s task as Tapjoy’s new president and CEO: to continue developing new revenue streams for Tapjoy and its app partners, while dancing around the policies of major app platforms including Apple and Google.