Interactive print specialist Layar has revealed its latest client – Kampioen, the official magazine of Royal Dutch Touring Club ANWB and the fourth biggest magazine in Europe with 3.5m subscribers.
The magazine’s latest issue includes enhanced content such as an augmented video interview with Dutch singer and actor Erik van Muiswinkel and a video tour of South Africa. These extras extend to the issue’s adverts: several of them allow readers to add items to their online shopping cart at the tap of a buttons.
“Layar provides us with new posibilities to strengthen the cosy feeling that Kampioen traditionally generates for its readers,” said Bert Gorissen, editor in chief of Kampioen. “From the beginning, the Layar team has assisted us in making our magazine interactive.”