Disney has unveiled its latest iOS game for children, Disney Fairies: Lost & Found. The hidden-object title will be raising money for the Great Ormond Street Hospital Children’s Charity.
The game costs 69p on the App Store, although that’s a launch price promotion. Probably a good thing for Disney, since the company has promised to donate £1 to the charity for every copy bought between now and Christmas Day.
The game itself gets children to spot lost objects against the clock in a series of scenes from Pixie Hollow, aided by a cast of Disney’s fairy characters including Tinker Bell.
As they progress, they unlock a story called Tinker Bell and the Secret of the Wings: a new spin on the blurring boundaries between games and book-apps.
It’s also interesting on the charitable side of things. Charities still can’t take donations directly via in-app purchases in iOS apps, but partnering with companies like Disney provides another source of potential donations.