HP has quietly launched a new social app for iPhone called HP Live Photo, which associates still photos with video clips, and makes them available to view using augmented reality technology.

The app is free to download, and went live in the US App Store yesterday (11 December). There’s also a product page for it on HP’s website. Both describe it as “a free, fun and easy app that lets you share glimpses of your life with your Facebook friends by creating photos that launch short personal videos”.

What does that mean? The app gets users to connect their Facebook accounts, choose a video from their iPhone Camera Roll, and then choose a still image from that video to be used as its photo. Then they print the photo using an HP printer, complete with an HP Live Photo icon indicating that there is video to be watched.

Other people can then point the same app at the photo using its View tab and watch the clip. HP points out that videos can be up to 45 seconds long, and should be printed on 4×6-inch photo-size paper using one of HP’s AirPrint-enabled printers.

“This is not a long-term video and photo storage solution,” warns HP on the App Store, too. “Please be sure to save images and videos using your own storage solutions. Your Live Photos will be visible for the duration of the program. HP reserves the right to discontinue the program at any time.”

Well, it’s certainly the best ‘iPhone app for associating videos with photos then printing them wirelessly out on HP printers for people who are your Facebook friends to view via augmented reality if they have the same app’ that we’ve seen…