Digital music service Last.fm has a brand new mobile app: Scrobbler for iOS.
Released for iPhone and iPad, it’s a music player app “that helps you discover connections between the tracks in your iTunes library through playlists, deep artist information, and more”, while also scrobbling every play to Last.fm profiles.
The idea is to help people dig deeper into their own music collections, as a counterpart to what Spotify, Deezer and others are doing with recommendations from their streaming catalogues.
Scrobbling? If the word is new to you, it describes Last.fm’s way of tracking and storing every song played by every listener, then using that to provide recommendations of other songs they might like.
Scrobbling exists in some other apps – Spotify for example. The new iOS app is an attempt to help more people contribute their play-data, and to make Last.fm profiles more relevant.