There’s some fascinating strategic manoeuvring going on around social location this week. First with Facebook, which has significantly improved the Nearby feature in its iPhone and Android apps.

That could be read as the latest threat to Foursquare, but that company isn’t standing still. In fact, according to the Wall Street Journal, Foursquare is in talks with Apple to integrate its data into the latters much-maligned Maps app.

Facebook first though. The revamped Nearby tab in its mobile app – currently only available to a small proportion of Facebook users – shows local business and venue recommendations based on friends’ activity, including star ratings and comments. Check-ins are also included.

Hence talk of what all this means for Foursquare. Yet talks with Apple hint at a possible new revenue stream for the company, with the WSJ claiming Apple’s services boss Eddy Cue is personally involved in the negotiations, as part of a wider push for partnerships with companies whose location data can improve Apple Maps.

Cue tweeted two Foursquare check-ins last week after several months off Twitter, fuelling the speculation.

Picture originally from TechCrunch