Instagram has overturned the controversial changes to its advertising terms of service following a widespread user revolt.

The company’s co-founder Kevin Systrom revealed in a blog post that Instagram will return to its original terms as related to advertising, which had been in effect since the company launched in October 2010.

“Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work,” Systrom added.

Systrom then reiterated that Instagram will not sell users’ photos, as many had feared. “I want to be really clear: Instagram has no intention of selling your photos, and we never did,” he said. “We don’t own your photos – you do.”

This may all be too late, however, for one celebrity fan: Kim Kardashian, who is the service’s most popular user with 5.7m followers. After Systrom had initially apologised for the unpopular change, Kardashian tweeted: “I really loved Instagram :-( I need to review this new policy. I don’t think its fair.”

TMZ then reported that she has told friends she was considering shutting down her Instagram account and would make a decision after seeing Instagram’s revised new terms of service.  So fingers crossed all round.