In May 2012, Facebook launched its Facebook Pages Manager app for iPhone, providing a mobile way for Facebook Page admins manage their pages on the social network. Eight months later, it’s been ported to Android.
The app quietly went live yesterday (3 January) on the Google Play store, albeit seemingly only in the US for now – when I browse its store listing from the UK, I’m getting “This item cannot be installed in your device’s country” messages”.
Still, it’ll be welcome news for anyone who runs a Facebook Page and doesn’t carry an iPhone. The app enables admins to post new updates and photos, respond to comments and private messages as their Pages (as opposed to as themselves), get notifications on new activity from fans, and view Page Insights analytics.
Facebook hasn’t officially announced the release yet – its Pages Manager help page still says “Right now, the Pages Manager app is only available on iPhone and iPad”.
The social network’s audience has been going mobile rapidly over the last couple of years: Facebook had 604m monthly active mobile users at the end of September 2012.
Pages Manager’s expansion to Android will continue the smaller trend for Facebook Pages to be moderated on smartphones as well as visited on them.