Tablet-focused game developer Supercell is apparently bringing in $1m in revenue every day, thanks to the success of Hay Day and Clash of Clans.
However, in an interview with Pando Daily the company’s CEO Ilkka Paananen said that monetisation was not the key. “Of course we pay attention also to monetisation, but unless you have a game that is inherently fun to play, then you won’t have a game that’s engaging and you won’t have these players playing for months and months and months, or even years. And if you don’t have that, then it doesn’t really matter what the monetisation per user is.”
Paananen also predicted that the mobile gaming market will continue to shift towards quality releases. “The whole market is really going to shift more to that type of model, especially if you want to do these games with a higher engagement, which leads to higher monetisation at some point,” he said.
“These companies who really have focused on a few number of products but have really made them great, and made them great for the users, I think we’re going to see more of that.”
In September we reported that Supercell was making $500,000 gross.