FT-logo1The Financial Times has been a notable newspaper success in the apps era, including its strategy of bowing out of Apple’s App Store in order to focus on its own HTML5 web-app. Now the publication is going further.

Editor Lionel Barber emailed colleagues yesterday outlining plans to “reshape the FT for the digital age”, which will include shifting some resources to the newspaper’s digital operations, and also some job losses.

“My visit to Silicon Valley last September confirmed the speed of change. Our competitors are harnessing technology to revolutionise the news business through aggregation, personalisation and social media,” wrote Barber.

“Mobile alone, for example, now accounts for 25 per cent of all the FT’s digital traffic. It would be reckless for us to stand still… We are moving from a news business to a networked business.”

Barber suggested that the FT will look to reduce its costs by £1.6m in the current year as a result of its changes, with 10 new digital jobs, but a net headcount reduction of 25 people.

The email also mentions “a new Weekend FT app” to be launched this year, joining the existing HTML5 app.