MovesMoves is a new iOS app that tracks the user’s physical activity without the need for external gadgets.

So long as you keep your phone in your pocket or bag, the app will automatically track your everyday activity, keeping tabs on how many steps you have taken, how far you have cycled or run and what routes you have used.

There are, of course, a number of other fitness apps that will do a similar thing (Fitbit, Nike FuelBand etc) but the fact that Moves does not rely on expensive external gadgets makes it a natural fit for the casual fitness market.

Sampo Karjalainen, co-founder of Moves developer ProtoGeo Oy, told TechCrunch that his company is looking at a wide demographic for the app.

“The fact that you have to charge and carry one more device is quite a big behaviour change for people in the first place,” he said. “We think this very casual, mainstream approach to physical activity tracking could work better.”