Rovio isn’t just turning Angry Birds into a cartoon series: it’s also just inked a three-year deal with Penguin’s Puffin imprint to publish books based on its hugely popular games.
Global License reports that the deal covers English-language rights globally, apart from North America. The first four books will come out this July: The Official Sticker Book, Pig & Mix Puzzle Book, Fowl Play Sticker Activity and The Mystery of the Green Bird story book.
There will also be an official tie-in book for a new Angry Birds game, as yet unannounced, which is currently in development.
Rovio isn’t new to book publishing, it should be noted. The company self-published a cookbook called Bad Piggies Best Egg Recipes in 2011, then turned it into an iPad app in 2012. Rovio also teamed up with National Geographic for a spin-off book from its Angry Birds Space game last year.
Penguin, too, has form when it comes to working with app developers and other digital brands. The publisher has released a series of books based on virtual world Moshi Monsters, as well as an e-book based on ustwo’s Whale Trail.
“Rovio has managed to not only create a fantastically addictive game, but also an amazing set of characters that people instantly love,” says Penguin Children’s acquisitions manager for media and entertainment Richard Haines.
“We are really excited to be partnering with them to bring the birds and pigs to life on the page. We will be publishing across our most popular formats including the official guide, official sticker book and a whole range of story and activity titles.”