songdropBritish startup Songdrop styles itself as “your online record player”, helping people build playlists using YouTube, SoundCloud, Vevo and blogs.

Now it’s raised some money to pursue its ambitions, announcing a £100k seed round from SOIC Capital that will be partly used to develop its first mobile app.

“Streaming music is fragmented and often in walled gardens; there’s an insane amount of choice but it’s all scattered across different websites and services,” explains CEO Brittney Bean in a statement.

“We’re working on the interoperability and portability of streaming music, as we believe the API for music already exists: it’s the whole internet. Songdrop is a way to make sense of the chaos, a way to unify the streaming experience.”

The company says it’s in talk with brands, labels and other partners. On the labels front, WMG’s Jason Rothery has provided an approving quote for Songdrop’s funding announcement:

“We are discovering music via so many different channels now – blogs, websites, YouTube, Twitter, Soundcloud etc and it is often hard to remember where you heard what, meaning music can sometimes be forgotten,” says Rothery.

“Songdrop’s ability to pull the discovery channel chosen players into one destination which is curated by me for me has changed the way that I keep up on all new music. Being able to put different tracks into personal playlists via the drop it button means that I will never forget who I’ve heard at any given time and also prompts me to keep an eye on release dates – I’ve also made purchases based on what I’ve dropped.”