Head of music content Will Mills tells Billboard that “at this point, 10 million songs are tagged per day and about 10% of them are purchased, which means we’re doing a million in sales per day”.
That ties into the already-public claim that Shazam generates more than $300m of sales a year for the music industry.
“There’s been a lot of talk about the growth in streaming royalties, but a la carte downloads are still growing something like 10% year-over-year, from a base that’s like 10 times as big,” says Mills.
That said, Shazam isn’t ignoring the streaming services, even if its app integrations with them tend to be “region or time-limited” according to Mills.
“We’ve worked with Spotify before and probably will again. Eventually I think we’ll have ubiquity across the services so that it will automatically know who you are, where you are, and what service you want to be linked through to.”