The enormous success of Candy Crush Saga – now played 55m times a day across Android and iOS – has helped developer King.com to 66m daily users.
This, King notes, compares favourably to Zynga, which recently revealed a fall in daily active users numbers to 52m, down 8% on the previous quarter. And while the vast majority of King’s current success can be put down to its star title, the company points out that Farm Heroes Saga, the first game from its London studio, is currently in the Facebook top 10.
Much of King’s rapid growth – in April 2012 it had less than 10m daily active users – is down to mobile, as CEO Riccardo Zacconi explained in January.
“The transition to moving our popular games to mobile and making the playability both seamless and synchronised across multiple platforms has generated immediate interest from casual games players. We’ve seen tremendous growth across both social and mobile games charts,” Zacconi explained.