lazergramIn a few years’, will we be looking back at artist-branded iPhone-only Instagram-style photo apps as a trend that didn’t provide much lasting value?

Major Lazer’s Lazergram is the latest example: an iPhone app that looks very fun, with the ability to take snaps, turn them into colourful collages with “original Major Lazer art works” and then share to Facebook, Twitter, Instagram.

In a nod to the past, fans can “even send MMS” – a concept so startling, it gets three exclamation marks in the App Store listing. Fans are being encouraged to hashtag their photos #Lazergram for “a chance at a shoutout” from the Diplo-led collective.

The challenge for the band and their label is that such apps often seem like novelties: fun around an album promotion, but not something that’ll tempt fans away from Instagram, Facebook or whatever other apps they’re using to share photos already.

Still, we’re big fans of Major Lazer’s music, and their following is growing with every album, so perhaps Lazergram can catch on. The app was developed for the band by 99centBrains.